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Post by creativemind on Apr 11, 2011 14:50:15 GMT -5
"News is what someone does not want you to print - the rest is advertising..." Randolph HearstWe all have our own opinions about how CW and PA are portrayed in the media. I thought opening this thread would be a great place for analysis of photos, articles, quotes, interviews that may appear elsewhere on the board but this thread would allow for further discussion in relation to the public relations machine surrounding Monaco-land! ;D I found this interesting 2003 article by Corporate Watch regarding P.R./Lobbying Industry. Maybe you agree or disagree. On the link is also an interesting write-up about legal and other actions taken to stop stories. www.corporatewatch.org/?lid=1572"...As the primary point of contact between businesses and the media, PR people can control access to information which journalists want. This gives them tremendous leverage in negotiating with journalists, as they are in a position to refuse information..."
"One of the primary tools for supplying content to the media is the press release. ... Ideally the press release will provide a publishable article that a over-worked (or lazy) journalist can publish with minimal effort. Anyone with much experience of press searching will have noticed how the same article can appear in several different publications under different names, with only minute changes."
"Although the bribing of journalists and or editors to run certain stories is held to be quite rare in Western Europe and North America ... some questionable traditions have developed. One relationship-building practice is known as 'selling in'. Journalists are employed as freelancers by a PR agency to write up stories on behalf of a client and to then sell them on to the press. The newspaper then never knows that it is carrying PR and the practice saves a lot of effort for the PR agency"
"PR companies have become a necessary crutch for the media, but not one that the media is keen to investigate and expose to the public, "like an alcoholic who can't believe he has a drinking problem, members of the press are too close to their own addiction to PR to realise there is anything wrong."Best, Creative!
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Post by countess on Apr 11, 2011 15:59:14 GMT -5
thanks for the link creative! Journalists are employed as freelancers by a PR agency to write up stories on behalf of a client and to then sell them on to the press. The newspaper then never knows that it is carrying PR and the practice saves a lot of effort for the PR agency"Although the bribing of journalists and or editors to run certain stories that explains all of the PR for the nondynamic duo. i don't know if their PR people are just really, really bad, so far it been one big FAIL after another or just has such worthless clients they're doing the best that can be expected but most of these delusional stories are JMO written for money or on drugs (shrug)
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Post by MyAdia on Apr 11, 2011 16:05:54 GMT -5
Thanks Creative!
We have seen proof of the palace spinning Albert's wedding as a big PR spin. As I have stated before, the media really hoodwinked Albert into this wedding because he really believed their GLOWING stories of Charlene as the new Grace. The problem is that the media has started trying to make the news instead of reporting it. In Charlene's case, the media tried to MAKE Charlene into the new Grace by their own sheer will and not the will of the people. That's why there's a BIG GAP between what the media says about Charlene and this marriage and reality in the interest of the public.
We have seen Paris Match travel with Albert and Charlene to Japan and now it looks like the creepy guy from Bunter traveled with them to Ireland. The palace is still working on a fail model that they can just make the media write GLOWING stories about Charlene and this relation and thus the people will believe it. Well, there are sugar looneis that do believe these stories, but these are not the type of people that Albert is trying to attract to Monaco. The world now longer works this way in this modern mass communication era!
Monaco is being run into the ground by IDIOTS!
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Post by creativemind on Apr 11, 2011 16:47:41 GMT -5
Thanks Creative! We have seen proof of the palace spinning Albert's wedding as a big PR spin. As I have stated before, the media really hoodwinked Albert into this wedding because he really believed their GLOWING stories of Charlene as the new Grace. The problem is that the media has started trying to make the news instead of reporting it. In Charlene's case, the media tried to MAKE Charlene into the new Grace by their own sheer will and not the will of the people. That's why there's a BIG GAP between what the media says about Charlene and this marriage and reality in the interest of the public. We have seen Paris Match travel with Albert and Charlene to Japan and now it looks like the creepy guy from Bunter traveled with them to Ireland. The palace is still working on a fail model that they can just make the media write GLOWING stories about Charlene and this relation and thus the people will believe it. Well, there are sugar looneis that do believe these stories, but these are not the type of people that Albert is trying to attract to Monaco. The world now longer works this way in this modern mass communication era! Monaco is being run into the ground by IDIOTS![/b] and they're getting help from the delusional who'll believe anything that is written ... despite plenty of articles, quotes, photos that prove otherwise! i.e.... "the sky is blue?" "no, palace p.r. says it's pink with butterflies and fairies!!!!!!! how dare you say it's blue!!!!"
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Post by hibou on Apr 11, 2011 19:06:03 GMT -5
Hi everyone, I thought I'd make this thread my first post. Yes, Albert's PR team is run by amateurs. As we have seen they have fallen down on the job time and time again. Thanks Creative for starting this thread!
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Post by creativemind on Apr 11, 2011 20:00:41 GMT -5
Hi everyone, I thought I'd make this thread my first post. Yes, Albert's PR team is run by amateurs. As we have seen they have fallen down on the job time and time again. Thanks Creative for starting this thread! welcome hibs!
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Post by MyAdia on Apr 12, 2011 2:11:15 GMT -5
Hi Creative,
Perhaps you can give your opinion about what I feel, especially concerning entertainment news, is a growing disconnect between what the media report and the public interest. Before, I had given the example of Victoria and Davis Beckhams short run american media darlings. when the Beckhams first moved to California there was a lot of hoopla from the media. But, every initiative by the Beckhams was a big bust with the public (Victoria's jeans line, their reality show, soccer franchise). I feel the same happened with Albert and the media interest in Charlene. Based on their ridiculous fees they first demanded to broadcast their wedding, Albert and the palace really felt that Charlene and this wedding was a hit with the public based on the media's interest.
So, how does the media gauge the public's interest in their stories? Is it strictly sells, readership, viewership, and/or polls. Many online articles "most read" features can be distorted when fan sites link to them. do they take this in to account? I am trying to understand why and how Albert became so deluded with Charlene's appeal as the" new Grace."
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Post by cm7007 on Apr 12, 2011 3:12:47 GMT -5
Hi Creative, Perhaps you can give your opinion about what I feel, especially concerning entertainment news, is a growing disconnect between what the media report and the public interest. Before, I had given the example of Victoria and Davis Beckhams short run american media darlings. when the Beckhams first moved to California there was a lot of hoopla from the media. But, every initiative by the Beckhams was a big bust with the public (Victoria's jeans line, their reality show, soccer franchise). I feel the same happened with Albert and the media interest in Charlene. Based on their ridiculous fees they first demanded to broadcast their wedding, Albert and the palace really felt that Charlene and this wedding was a hit with the public based on the media's interest. So, how does the media gauge the public's interest in their stories? Is it strictly sells, readership, viewership, and/or polls. Many online articles "most read" features can be distorted when fan sites link to them. do they take this in to account? I am trying to understand why and how Albert became so deluded with Charlene's appeal as the" new Grace." He's stupid ....?!
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Post by chriss on Apr 12, 2011 3:32:21 GMT -5
As far as Bunte and those magazines go, I think it's important to keep in mind that the online readers and commenters are not the biggest readers by a far chunk. I keep seeing all those "nobility"-themed zines show up on buses and in waiting rooms, always by older women. They religiously buy this stuff and they gobble it up. And they don't want criticism, they want fairytales and feel-good stories. So those stories about Charlene and Albert probably actually sell papers to that specific target group. Think of the majority of the royal boards out there and what people want to believe and how much they care or don't care about reality and the facts behind it.
One of my friends used to be a society journalist (regional level, but same atmosphere) and according to her, it's spinning fairy tales more than anything because people don't want facts, they want entertainment. The Grimaldis must have been a godsent for those journalists for decades now!
The problem only comes when a younger, more glamorous couple (read, Wills and Waity) comes along and pushes them back. Then you get all those comparisons because articles are more fun when there's a good and a bad side, and since Wills has to be on the good side, tha tonly leaves one spot for Albert.
What I think Monaco hasn't taken into account, though, is that the target reader group of Bunte et al isn't the sort of tourist who comes to Monaco. If they go on holidays, they're more likely to do the all-inclusive club tour. I assume part of the reasoning was to get the cruise tourists and hope they'll pick ships which stop in Monaco, but whether that pays off...
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Post by MyAdia on Apr 12, 2011 7:53:06 GMT -5
As far as Bunte and those magazines go, I think it's important to keep in mind that the online readers and commenters are not the biggest readers by a far chunk. I keep seeing all those "nobility"-themed zines show up on buses and in waiting rooms, always by older women. They religiously buy this stuff and they gobble it up. And they don't want criticism, they want fairytales and feel-good stories. So those stories about Charlene and Albert probably actually sell papers to that specific target group. Think of the majority of the royal boards out there and what people want to believe and how much they care or don't care about reality and the facts behind it. Exactly Chriss! You summed it up perfectly. A German editor of another magazine and he editor of Bunte talked about this exact issue - who they targeted audience is and what they want to read. Their majority audience do not even want read about Angela Merkel, except what she is wearing. But, as you mention below ... Exactly! People who are enamored with an inarticulate plastic surgery addicted narcissistic high school dropout are not the typical tourist that Monaco has actually stated that they are trying to lure. Nothing else to say. This is why many of us do not fit in the royalwatchers community - we actually talk about FACTS - and many people have a problem with that because facts interfere with their entertaining fantasies. If they only knew, the reality about Albert and Charlene is much more entertaining!
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Post by countess on Apr 12, 2011 7:58:24 GMT -5
Hi Creative, Perhaps you can give your opinion about what I feel, especially concerning entertainment news, is a growing disconnect between what the media report and the public interest. Before, I had given the example of Victoria and Davis Beckhams short run american media darlings. when the Beckhams first moved to California there was a lot of hoopla from the media. But, every initiative by the Beckhams was a big bust with the public (Victoria's jeans line, their reality show, soccer franchise). I feel the same happened with Albert and the media interest in Charlene. Based on their ridiculous fees they first demanded to broadcast their wedding, Albert and the palace really felt that Charlene and this wedding was a hit with the public based on the media's interest. So, how does the media gauge the public's interest in their stories? Is it strictly sells, readership, viewership, and/or polls. Many online articles "most read" features can be distorted when fan sites link to them. do they take this in to account? I am trying to understand why and how Albert became so deluded with Charlene's appeal as the" new Grace." He's stupid ....?! ;D ;D ;D yeppers, FAtAl was never too bright, he's arrogant and stupid the absolute WORST combination and why he's made the perfect marriage. a good man with character wants a strong mate, a partner, a pillar for encouragment and support they can trust. FAtAl wanted a (as sick as that is) a woman to be made into his mother because that is the mold that was successful a bimbo that agrees to plastic surgery, big boobs and doesn't ask questions about his "other interest" JMO all the money that has been spent of selling trashlene as the "new brand" has been a fail, IMO a big reason is because......people may be stupid but you can't fool most of the people for any length of time, true colors (see the ireland visit thread, if there was good PR during the visit, it's all gone now that they know his friends are corrupt and disgraced and he disrespected his hosts by associating with them during "private time) JMO but during a state visit THERE IS NO PRIVATE TIME JMO most journalists now are just lazy, half the stories i read are false "facts" they sat at their desks and read sugah boards, to actually do the work and investigate is too hard. you watch tho, the tabloids that build trashlene as the new Grace, will be the first ones tearing her down, exposing her past and looking for scandal, that's how it works, build them up (make $$$, destroy them make BIGGER $$$$$$) and i've said it before, i'll bet her past makes heather mccartney look like a choir girl, CAN'T WAIT!!! we know she's been an "official companion" for many years to FAtAl, i can only imagine what she did to pay the rent before he came along and was impressed with her talents in the hot tub (she had to learn those tricks somewhere )
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Post by MyAdia on Apr 12, 2011 8:32:11 GMT -5
and i've said it before, i'll bet her past makes heather mccartney look like a choir girl, CAN'T WAIT!!! we know she's been an "official companion" for many years to FAtAl, i can only imagine what she did to pay the rent before he came along and was impressed with her talents in the hot tub (she had to learn those tricks somewhere ) I cannot wait either Countess because I believe the same thing! The irony about Heather is that the press actually was the ones who built her up in the beginning. They highlighted her as a humanitarian and made her a hero - that's how Paul met her. Paul's friends and family tried to tell him the truth about Heather, but Heather made him feel good. Sounds familiar? However, there is one big difference with Sucker Al is that he has surrounded himself with leeches that feed off him so these people tend to tell him what he wants to hear.
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Post by creativemind on Apr 12, 2011 10:35:09 GMT -5
Cm_007 that's hilarious! Chriss, those are some excellent points. To answer you MyaDia --this may already be obvious to you: t-v/cable gauge is ratings -- and we get overnights; for publications, readership, sales; for the internet it is still developing but for websites in general alexa.com; for subject matter that gets into SEO [search engine optimization] and what keywords are people logging into -- you can tell by plugging in Kate Middleton or Charlene Wittstock and found out demand for them. On my particular show we can see during every quarter hour where audiences build and drop and break it down by men and women. The numbers show even if we don't lead with a Will & Kate story for our target audience [women 18-49] the audience will stick still around for it later which holds advertisers. These two rate well in other age groups as well. I believe they transcend age because of the Princess Diana factor [not to mention the night of her death and enusing media onslaught is etched inour minds] Not to mention Will & Kate are young, hip, attractive. Also -- despite their high profile lives they've never gone fishing for media attention so there has been mystery in many respects. British royal watchers may disagree BUT we're talking about mainstream consumers of information. PA and CW on the otherhand don't rate well. He's 50+ and non-royal watchers under 50 don't really know who he is. The older crowd identifies with his mother but, with the exception of maybe Entertainment Tonight which has an audience that skews older, he doesn't rate well for the majority of young hip audiences that consume entertainment. So, enter Charlene. And bear with me while I go on a tangent. Think Kardashians Okay Creative, what do those bimbos have to do with Charlene. Well, love or hate them, find them useless or amusing, they are marketing geniuses. Take Kim, Paris Hilton's former stylist. She took her sex tape fiasco and turned it into gold. I mean, who talks about her sex tape anymore. They've sold their beauty, family dynamic, produce shows behind the scenes and are making millions. Not to mention teaming up with Ryan Seacrest who has worked the media to his advantage. Ratings, readership-wise they've learned how to work the media to their advantage. Charlene blew it. Instead of taking all these years she spent with PA post swimming "career" and doing something like pursuing a university education, maybe studying multiple languages, starting bona fide charities, showing up ever so often with PA at events, never doing interviews, she instead put all her cards on the table. There's really no mystery about that girl. Seriously from those of us who have watched closely for years it seems the only thing that's changed is her face from the plastic surgery. She doesn't make for an interesting story except now what's she wearing and still the girl has, imo, no style. I work for a place that's HUGE with fashion and our audience is global -- she doesn't even register. Put that together with old, plump, balding PA, their 50 + audience and they just don't rate well. When their announcement came out -- we took the info from the Associated Press, along with our deal from AP that gives us video/photos. No effort needed, which can also be translated into why look in depth at these two when they mean nothing to our audience. So the misinformation about them, her gaffes, plastic surgery, etc slips through the cracks because a lot of media could careless about them and won't invest the resources to investigate. Just some thoughts! xxoo Creative
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Post by MyAdia on Apr 12, 2011 11:15:54 GMT -5
Thank you so much for the insight Creative! Clearly, Albert's PR is not run by professional who ever did any of the type of analysis that you just explained. Stahl called Charlene the flagship of Monaco and Albert supposedly expert media consult stated that Albert and Charlene would make the world forget their troubles. Albert and his PR people based Charlene's popularity on how many covers she received on Paris Match, Gala, Point de Vue, and Bunte. I doubt if they even researched the magazine sales of these covers when Charlene was on it. Charlene even mentioned in the beginning in a SA interviw in May 2006 that the palace reads everything about them - so all Charlene cared about was that the sycophantic press continued to promote her to Albert and the palace.
I have to disagree with one thing that you stated - Charlene blew it for Monaco, but not for herself! Charlene is the only person that Charlene cares about. she exposed herself to the media so that they would continue to promote ger to Albert and pressure him into marrying her. Charlene knew who and what she was dealing with in Albert and the palace PR department - amatuer idiots who only read sycophantic press. These are the cards that Chalrene has played - and she has won.
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Post by creativemind on Apr 12, 2011 12:06:05 GMT -5
MyaDia: on a personal level for charlene that is an excellent point -- she hasn't blow it for her narcissistic self - well, not yet.
I have come to the conclusion about Albert's PR team is they don't understand 21st century media but think they do. Based on what they've amateurishly put out there, it's like they're stuck in a 1950s time warp and think they can control media like it was done during this parents time. Maybe that's how things go in the Monaco bubble but definitely not outside of the principality in this day and age. It's things there have been so restricted it's killed any real widespread global interest that might have developed over the decades. Strange, considering all the time Albie spends away from Monaco he'd get it that times have changed but obviously not.
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Post by hibou on Apr 12, 2011 12:20:41 GMT -5
MyaDia: on a personal level for charlene that is an excellent point -- she hasn't blow it for her narcissistic self - well, not yet. I have come to the conclusion about Albert's PR team is they don't understand 21st century media but think they do. Based on what they've amateurishly put out there, it's like they're stuck in a 1950s time warp and think they can control media like it was done during this parents time. Maybe that's how things go in the Monaco bubble but definitely not outside of the principality in this day and age. It's things there have been so restricted it's killed any real widespread global interest that might have developed over the decades. Strange, considering all the time Albie spends away from Monaco he'd get it that times have changed but obviously not. Compare this to the British Royals. Charles actually was the one who pushed the firm to get with the program after Diana so effectively used the media. Now look at them. They went out and found professionals who know what they are doing. They've been doling out info little by little. Kate never spoke to the press until the engagement interview and even then William did most of the talking. It's the mystery of who is this woman really. Makes a nice contrast with Albert. If Kate had gone to the media she's have been cut off cold in a heart beat. Not Charlene, we've been "treated" to years of her stories through Bunte. It's nice that we will be putting all those little statements in one place here so we can see the progression of her stories.
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Post by countess on Apr 12, 2011 18:16:44 GMT -5
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Post by cm7007 on Apr 12, 2011 20:47:14 GMT -5
Thank you so much for the insight Creative! Clearly, Albert's PR is not run by professional who ever did any of the type of analysis that you just explained. Stahl called Charlene the flagship of Monaco and Albert supposedly expert media consult stated that Albert and Charlene would make the world forget their troubles. Albert and his PR people based Charlene's popularity on how many covers she received on Paris Match, Gala, Point de Vue, and Bunte. I doubt if they even researched the magazine sales of these covers when Charlene was on it. Charlene even mentioned in the beginning in a SA interviw in May 2006 that the palace reads everything about them - so all Charlene cared about was that the sycophantic press continued to promote her to Albert and the palace. I have to disagree with one thing that you stated - Charlene blew it for Monaco, but not for herself! Charlene is the only person that Charlene cares about. she exposed herself to the media so that they would continue to promote ger to Albert and pressure him into marrying her. Charlene knew who and what she was dealing with in Albert and the palace PR department - amatuer idiots who only read sycophantic press. These are the cards that Chalrene has played - and she has won. She hasn't won anything. She may THINK she has, but she hasn't. Just await - and not very long. Unfortunately she's not only going to bring herself down - she going to bring the entire House of Grimaldi down with her - it's sad - but that's life in the fast lane - and it's their own fault.
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Post by grimnir on Apr 13, 2011 12:57:32 GMT -5
So, how does the media gauge the public's interest in their stories? Is it strictly sells, readership, viewership, and/or polls. Many online articles "most read" features can be distorted when fan sites link to them. do they take this in to account? I am trying to understand why and how Albert became so deluded with Charlene's appeal as the" new Grace." Magazines apparently take very detailed notice of the combination front page pic/person and number of sales. I assume the type of headline comes into it as well: when bashing Albert sells more magazines, they'll come up with some more nasty stories about him. Tabloids & men for some reason don't mix. It's my pet peeve. It's totally unfair as practically all princesses are not born ones. Their princes rarely make the cover and if they do, they tend to be an appendix to the princess in question. I haven't figured out why, I assume most readers are women and identify more with the princesses but even then you'd expect that a pic of a hunky prince would do ok? I suppose it's the thing about dresses, make-up, kids etc. Men just pull out the same suit as last time and hop into the car and don't get criticised for wearing the same thing again. Can't write about that. Oh well.... you watch tho, the tabloids that build trashlene as the new Grace, will be the first ones tearing her down, exposing her past and looking for scandal, that's how it works, build them up (make $$$, destroy them make BIGGER $$$$$$) and i've said it before, i'll bet her past makes heather mccartney look like a choir girl, CAN'T WAIT!!! we know she's been an "official companion" for many years to FAtAl, i can only imagine what she did to pay the rent before he came along and was impressed with her talents in the hot tub (she had to learn those tricks somewhere ) Before the wedding then please, after the wedding it's too late and there will be no way back. I have come to the conclusion about Albert's PR team is they don't understand 21st century media but think they do. Based on what they've amateurishly put out there, it's like they're stuck in a 1950s time warp and think they can control media like it was done during this parents time. Maybe that's how things go in the Monaco bubble but definitely not outside of the principality in this day and age. It's things there have been so restricted it's killed any real widespread global interest that might have developed over the decades. Strange, considering all the time Albie spends away from Monaco he'd get it that times have changed but obviously not. Does anyone know how old Stahl is? Albert and co. are fifty and older and are more or less of an earlier generation than most of the current crown princes. Maybe the whole lot is just too old and set in their ways to adapt to the new and rapidly changing times? What's the bet that the fiancée is by far the youngest one in Albert's entourage and circle of acquaintances? And she is useless, so no wake-up call coming from that direction.
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Post by grimnir on Apr 13, 2011 13:39:06 GMT -5
Since the other topic is about general pr, I didn't want to hijack it and made this one. My intention is to devote this to Monaco, Albert and their media campaign. Or failed media campaign. And other noteworthy media/PR stuff. This week's Paris Match cover, per their website: This week's PM cover in my nick of the woods: (Everytime I see this pic, I'm missing the fag end in her hand. It looks like she's holding a cigarette, but again and again I need to realise that she isn't. Odd pose. And where does that waist come from?) I admit that I have never heard of monsieur Sebastien, so it might be better for their sales if they put someone or something else on their foreign cover. But PM apparently don't think that Monaco's flagship and savior is a selling point in France or she would have been on the cover there too. The cover is a waste actually, exactly the same pic - still without cigarette- is inside the mag as well. The article is a rerun of the Tattler tattle. I think. Didn't read the article, but the pics look the same. And they nicked my idea and "my" pics as they include some pics from the Ireland visit 50 years ago, some are the same as the ones I posted some weeks back. I don't recall any magazine doing that when Albert visited Oostende (Belgium) 50 years after his parents did. (Will Albert keep on doing those 50-years-after-my-parents visits? It's a bit silly after two of them.) The fiancée and the fiancé made a lot of German mags this week. The Ireland visit (apparently 14 people fainted during the visit 50 years ago). And several ones with variations on the Grimaldi curse (incl. the death of princess Antoinette in this), troubles with the wedding (Grimaldi curse again), shadows over the wedding (curse again). And here was I, hoping that real troubles had started... One was slightly noticable, something like Charlene not wanting to be like Grace. According to this magazine, the Italian Corriere Della Sera has recently published an article exposing Grace. Talking about her exes, her not so clean past and that she wasn't the angel people think she was. So now clean and blemish free Charlene cringes at every comparison with Grace Kelly since that means that they insinuate that she isn't a lily white virgin either. Last one (only 57 thousand characters left anyway): Amazon has advertisements on their pages these days. I was browsing the books and got one for Monaco. A reference to their "Monaco un part apart de la monde" or whatever that stupid sentence is. That campaign is still going then. Silently. Dare I say desperately?
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